UK Competition Watchdog’s Dire Warning On Adobe – Figma Merger


UK Competition Watchdog’s Dire Warning On Adobe – Figma Merger

The Potential Consequences of the Adobe-Figma Merger on UK's Digital Economy

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The UK’s Competitions and Markets Authority (CMA) has issued a warning that the proposed merger between software giant Adobe and design tools provider Figma may have detrimental effects on Britain’s digital economy. The CMA has expressed concerns about the potential impact of this merger, particularly in terms of reduced choice for designers of digital apps, websites, and other products.


The merger between Adobe and Figma, announced in September last year, has attracted the attention of the UK’s Competitions and Markets Authority. Adobe, known for its popular software products like Photoshop and Illustrator, intends to acquire Figma for a substantial sum of $20 billion. However, the CMA has voiced its reservations about the deal, citing potential negative consequences for the digital economy and competition in the market.

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Background on the proposed merger of Adobe and Figma

Adobe, a prominent player in the software industry, has a long-standing reputation for its creative tools and design software. Figma, on the other hand, has gained recognition for its innovative screen design software that offers a range of features and capabilities. The proposed merger would bring these two companies together, creating a significant force in the design and digital product development space.

Concerns raised by the UK’s Competitions and Markets Authority (CMA)

The CMA has raised concerns about the impact of the Adobe-Figma merger on the digital economy in the UK. They have identified issues related to market dominance and the potential consequences of reduced competition in the screen design software segment. The CMA argues that the competition between Figma and Adobe has fostered investment and advancements in screen design software. If the merger goes through, this competition and innovation could be stifled.

Market dominance and potential harm to the digital economy

With the acquisition of Figma, Adobe would consolidate its position in the design tools market, potentially leading to market dominance. The CMA fears that such dominance could harm the UK’s digital economy by limiting choices for designers and businesses. The availability of diverse and competitive design tools is crucial for innovation and growth in the digital sector, and any reduction in competition could hinder progress.

Impact on competition and innovation in screen design software

The rivalry between Figma and Adobe has fueled investment in updating and developing screen design software. Both companies have strived to outdo each other, resulting in constant improvements and the introduction of new features. The CMA is concerned that if the merger proceeds, this healthy competition will diminish, impacting the pace of innovation and potentially leading to a stagnation of screen design tools.

Higher costs for companies and customers

Another area of concern highlighted by the CMA is the possibility of increased costs for companies that rely on Figma and Adobe’s digital tools. With reduced competition, the merged entity could have more control over pricing, potentially resulting in higher costs for customers. This could negatively affect businesses that heavily depend on these tools for their design and development work.

The role of the CMA in reviewing the merger

The Competitions and Markets Authority is responsible for reviewing mergers and acquisitions to ensure they do not harm competition in the market. In the case of Adobe’s acquisition of Figma, the CMA has expressed its concerns and expects Adobe to provide viable solutions to address these concerns within a specific timeframe. If satisfactory solutions are not presented, the CMA will initiate a more in-depth investigation.

The app development industry in the UK and its growth

The app development industry in the UK is a thriving sector that plays a significant role in the digital economy. Market research specialists IBISWorld report that the industry was valued at £19.4 billion in 2022, and it has been growing at a faster pace than the wider technology sector. Given the industry’s importance, it is crucial to maintain a competitive landscape that encourages innovation and supports the growth of businesses.

Timelines for Adobe and Figma to address concerns

Adobe and Figma have been given a timeframe of five working days to propose solutions that address the concerns raised by the CMA. These proposals need to be legally binding and offer measures to ensure competition and innovation in the market. The CMA will then review these proposals for an additional five working days to determine if they adequately address the identified concerns or if the case needs to progress to the next stage of investigation.


The proposed merger between Adobe and Figma has raised concerns regarding its potential impact on the UK’s digital economy and competition in the market for design tools. The UK’s Competitions and Markets Authority warns that reduced choice, stifled innovation, and higher costs for customers could be the result of this merger. The CMA expects Adobe and Figma to present viable solutions to address these concerns, ensuring a competitive and innovative landscape for designers and businesses in the digital space.


  • comment-avatar

    These mergers are so problematic, no matter the industry they are in. What happens when there aren’t two major players in an industry anymore? Is it ok to try to stop such a merger?

    • comment-avatar

      I feel it’s ok to try to protect customers from monopolies, no matter the industry. And that’s the role of any government, isn’t it? To protect all people and also help the business sector in any way they can. They need to keep all of this in balance.

    • comment-avatar
      Aaron 5 months ago

      Unfortunately, these things will always happen. A company will always try to buy its competitors if it can afford to do that. It’s just how the market operates. The government can try to stop it but it’s better they focus on helping other companies become a challenger for Adobe.

      • comment-avatar

        Maybe even help Figma not want to get acquired. Maybe help them improve their services so they don’t need to accept Adobe’s offer or something. It’s a very difficult subject and I understand why the UK government is trying to stop this.

  • comment-avatar
    Bradley 5 months ago

    This merger WILL affect businesses that heavily depend on these tools. That’s a certainty. Anytime one company controls the market they raise the prices and make it harder for customers to say no.