Brits’ Awareness of AI: A Surprising Disconnect with Adoption


Brits’ Awareness of AI: A Surprising Disconnect with Adoption

Exploring the Divide between AI Awareness and Adoption among Brits

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Artificial intelligence (AI) has become a topic of increasing awareness among the British public, according to a recent survey conducted by the Office for National Statistics (ONS). While more than 70% of adults claimed to have a partial understanding of AI, a significantly lower percentage believed AI technologies were applicable to their work. This article explores the survey findings, sheds light on the global perception of AI, and delves into the contrasting attitudes of younger Brits towards AI technologies.


In the modern world, AI has gained considerable prominence, with its potential to revolutionize various industries. The ONS survey reveals that a majority of Brits are now familiar with AI and possess a basic understanding of its capabilities. However, despite this awareness, many individuals do not perceive AI as relevant to their professional lives.

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Public Awareness of AI

The survey conducted by the ONS shows that over 70% of adults in the UK can provide at least a partial explanation of what AI entails. This indicates a growing familiarity with the concept and highlights the increasing presence of AI in society. People are becoming more knowledgeable about AI, although there might still be room for further education and awareness to bridge the gap between understanding the technology and its potential applications.

Perception of AI Relevance

While awareness of AI is on the rise, the survey findings reveal that the adoption of AI-powered tools remains limited. Only 5% of respondents reported using AI extensively, while a significant 78% stated that AI applications such as chatbots and facial recognition were not applicable to their businesses. This reluctance to embrace AI technologies could stem from a lack of understanding of the specific benefits that AI can offer to different industries.

Increased Public Awareness

The surge in AI development has been well-documented in recent months, contributing to the growing public awareness of the technology. As AI makes headlines and gains attention across various media platforms, individuals become more conscious of its presence and potential impact. The ONS survey results reflect this broader trend of increased awareness, highlighting the need for further exploration of AI’s practical applications.

Global Comparison of AI Awareness

A comparison between Western countries and BICS countries (Brazil, India, China, South Africa) reveals a significant discrepancy in AI awareness. While the majority of people in BICS countries report using AI in their work, a much smaller percentage of individuals in Western countries acknowledge the same. Factors such as cultural differences, educational initiatives, and the integration of AI technologies into existing infrastructure contribute to this disparity.

Younger Generation and AI

Interestingly, younger Brits appear to be more receptive to AI technologies compared to their older counterparts. Snapchat, a popular social media app, released data indicating that over 150 million people worldwide have sent more than 10 billion messages to My AI, its in-app chatbot. With a significant portion of Snapchat’s 20 million monthly users in the UK falling under the age of 25, this data demonstrates the enthusiasm of the younger generation in embracing AI-driven solutions.

Benefits of AI Chatbots

AI chatbots, such as the one implemented by Snapchat, offer various advantages to users. They foster creativity and connection by providing a platform for personalized interactions and recommendations. Users can receive real-world suggestions on topics ranging from travel destinations to the best restaurants in town. The popularity of AI chatbots among Snapchat users indicates a growing appreciation for the convenience and value they provide.


The ONS survey findings emphasize the increasing awareness of AI among the British public. While a majority of individuals have a basic understanding of AI technologies, their perception of AI’s relevance to their work remains limited. However, younger Brits demonstrate a more positive attitude towards AI, as evidenced by their engagement with AI chatbots. As AI continues to advance, it is crucial for individuals and businesses to explore the benefits and implications of this technology to ensure its responsible and effective integration.


FAQ 1: How does AI benefit businesses?

AI offers businesses numerous benefits, including improved efficiency, data analysis, and automation of repetitive tasks. By leveraging AI technologies, businesses can enhance decision-making processes, personalize customer experiences, and drive innovation.

FAQ 2: Can AI replace human jobs?

While AI has the potential to automate certain tasks and job functions, it is more likely to augment human capabilities rather than completely replace jobs. As AI takes over repetitive and mundane tasks, it enables humans to focus on more complex and creative aspects of their work.

FAQ 3: Is AI accessible to small businesses?

Yes, AI is becoming increasingly accessible to small businesses. Many AI tools and platforms offer affordable options tailored to the needs and budgets of small businesses. These solutions can help improve operational efficiency, customer service, and decision-making processes.

FAQ 4: What are the ethical concerns surrounding AI?

AI raises various ethical concerns, such as privacy and data security, algorithmic bias, and potential job displacement. It is important for organizations and policymakers to address these concerns proactively to ensure AI is developed and deployed in a responsible and equitable manner.

FAQ 5: How can individuals prepare for an AI-driven future?

To prepare for an AI-driven future, individuals can focus on developing skills that complement AI technologies, such as critical thinking, problem-solving, creativity, and emotional intelligence. Lifelong learning, staying updated with technological advancements, and adapting to new roles and responsibilities are essential for thriving in an AI-driven world.


  • comment-avatar

    People react slowly to change and AI makes no exception to that rule. It will take a few years before more people start using AI at their workplace and see how it can reduce and/or improve their work. I think a few big companies need to introduce AI into their workflow and then people will see how it works and how it can improve work overall.

  • comment-avatar

    AI can reduce time spent in the office and can help people relieve stress and pressure by taking care of some tasks AI can do better. And then, we can focus on more creative things that would lead to growth for the company.

  • comment-avatar
    Patrick P. 6 months ago

    It’s a bit weird to hear that more people in BICS countries are using AI than people from Western countries. I wasn’t expecting things to be this way at this point in time.

    • comment-avatar
      Roddick 6 months ago

      I was expecting things to be the other way around tbh. I can’t understand why more people from Western countries and more people in general are not using AI. I think it will take using AI 5-10 times and seeing its amazing potential and then more people will be enticed to use it.

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    “Interestingly, younger Brits appear to be more receptive to AI technologies compared to their older counterparts.” Of course younger people will embrace such technology. It’s to be expected I think. Older people are more set in their ways and anything new seems uncomfortable.