Snapchat’s My AI Under ICO’s Watch: Privacy Risks Explored


Snapchat’s My AI Under ICO’s Watch: Privacy Risks Explored

Snapchat Faces ICO Scrutiny Over AI Chatbot Privacy Risks

In recent developments, the UK Information Commissioner's Office (ICO) has taken action against Snapchat, raising concerns over its AI chatbot, My AI

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In recent developments, the UK Information Commissioner’s Office (ICO) has taken action against Snapchat, raising concerns over its AI chatbot, My AI. This preliminary enforcement notice highlights potential privacy risks and calls for a more thorough risk assessment before the technology is made available to UK users. Let’s delve into the details of this issue.

Snapchat’s AI Chatbot – My AI

Snapchat’s My AI is an AI-powered chatbot designed to interact with users on the platform. Its primary purpose is to provide personalized interactions and assist users in various ways. This technology is particularly relevant to the younger audience that frequents Snapchat.

The ICO’s Preliminary Enforcement Notice

The ICO, the UK’s information watchdog, has issued a preliminary enforcement notice to Snapchat’s parent company, Snap. This action comes in response to concerns about the adequacy of privacy risk assessment related to My AI. It’s important to note that these findings are still provisional, and final conclusions have not been reached.

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Privacy Risks and Children

One of the central concerns raised by the ICO is the potential privacy risks associated with My AI, especially when used by children. Given the app’s popularity among young users, ensuring their privacy is of paramount importance. The ICO’s move underscores the need for a comprehensive evaluation of these risks.

Importance of Risk Assessment

The ICO’s stance highlights the critical importance of conducting rigorous risk assessments before launching AI products, especially those that interact with users’ personal data. This aligns with broader privacy regulations and standards aimed at protecting user information.

UK Consumer Privacy Rights

The ICO’s action is rooted in its commitment to safeguarding the privacy rights of UK consumers. It serves as a reminder that organizations, regardless of their size or reach, must prioritize privacy concerns when deploying AI technologies.

Snap’s Response

Snap, in response to the ICO’s preliminary decision, has expressed its commitment to user privacy. The company emphasizes that My AI underwent a thorough legal and privacy review process before becoming publicly available. They also express a willingness to collaborate with the ICO to address any concerns regarding their risk assessment procedures.

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In conclusion, the ICO’s preliminary enforcement notice against Snapchat highlights the growing importance of balancing the benefits of AI technology with potential privacy risks, particularly when children are involved. As the investigation continues, it remains imperative for organizations to conduct robust risk assessments to protect the privacy rights of their users.


  1. What is Snapchat’s AI chatbot, My AI? My AI is an AI-powered chatbot on Snapchat designed to interact with users, offering personalized experiences.
  2. Why is the ICO concerned about My AI’s privacy risks? The ICO is concerned about potential privacy risks, especially for children, and the need for a thorough risk assessment.
  3. What are the potential consequences for Snap if the enforcement notice is finalized? If the enforcement notice becomes final, Snap may need to conduct an adequate risk assessment before offering My AI to UK users.
  4. How can organizations ensure they assess AI privacy risks effectively? Organizations should prioritize privacy by conducting comprehensive risk assessments, complying with regulations, and involving experts in the process.
  5. What steps can users take to protect their privacy on platforms like Snapchat? Users can protect their privacy by reviewing app permissions, adjusting privacy settings, and being cautious about sharing personal information.