Cash For Controversy: Twitter Starts Paying Its Most Divisive Users


Cash For Controversy: Twitter Starts Paying Its Most Divisive Users

Twitter's Ad Revenue Sharing Program: Payments, Controversy, and Influential Users

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Twitter has recently initiated a new ad revenue sharing program, which aims to enable users to monetize their tweets by sharing in the advertising revenue generated from replies to their posts. This program has sparked interest and controversy as Twitter has begun sending payments to some of its most popular and controversial users. Elon Musk, the prominent figure behind Twitter, has been involved in boosting the visibility of certain accounts on the platform, leading to speculation about the selection process for these payments.

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Social media giant Twitter has introduced an ad revenue sharing program, allowing users to profit from displaying advertisements within the replies to their tweets. As part of this initiative, Twitter has started making payments to select users who meet specific criteria. These payments have garnered attention due to their association with controversial figures and the involvement of Elon Musk.

Twitter’s Ad Revenue Sharing Program

The ad revenue sharing program on Twitter is designed to provide users with the opportunity to generate income directly from their tweets. Until now, individuals had to find alternative methods to monetize their following, often directing traffic to external platforms. However, with this new program, Twitter aims to enable users to make a living directly on the platform. The company has announced that it will expand the program further in the near future, allowing all eligible creators to apply for participation.

Payments to Controversial Users

Twitter’s recent payments have notably been made to some of the most controversial users on the platform. One such recipient, Andrew Tate, publicly disclosed receiving a substantial payment of $20,000 from Twitter. This development has drawn attention and raised questions about the criteria used to determine payment recipients. Critics have speculated about potential favoritism towards right-wing accounts, especially considering Elon Musk’s involvement.

Elon Musk’s Involvement

Elon Musk, the influential figure behind Twitter, has been actively engaging with various accounts, particularly those focused on political topics. Musk’s interactions seem to be aimed at drawing more attention to these accounts, thereby boosting their visibility. Some critics have accused Musk of favoring right-wing accounts in the initial round of payments. However, it is essential to consider other factors that may have influenced the selection process.

Variety of Accounts Receiving Payments

Contrary to initial assumptions, payments have been made to a diverse range of accounts, not solely limited to political or controversial ones. Non-political accounts, including the “Internet Hall of Fame” page, which curates popular posts from across the internet, and renowned YouTuber Mr Beast, have reported receiving payments. The program appears to be open to users from various backgrounds, showcasing Twitter’s intention to reward popular and engaging content creators.

Impression-Based Payments

The size of the payments users receive through Twitter’s ad revenue sharing program is determined, at least in part, by the number of impressions their tweets generate. Posts that receive more engagement tend to generate more impressions, resulting in higher revenue through the program. Elon Musk initially announced this ad sharing plan in February, explaining that it allows individuals to “create an interesting thread and get paid for it.” The recent payments are based on the impressions accumulated by users’ posts since the program’s announcement.

Twitter’s Effort to Support Creators

Twitter’s new program is part of the company’s broader efforts to enable users to earn a living directly on the platform. Historically, creators had to rely on alternative methods to monetize their following, often redirecting traffic to external platforms or relying on sponsorships. With the ad revenue sharing program, Twitter aims to provide a more direct and sustainable income source for content creators. By sharing the revenue generated from ads displayed in replies to their tweets, Twitter empowers creators to generate income within the platform itself.

Application Process and Selection of Early Payments

Twitter plans to launch an application process for ads revenue sharing, enabling creators to apply and potentially receive payments in the future. The exact criteria used to select the early payment recipients remain unclear. It is expected that Twitter will outline the eligibility requirements and guidelines for participation as the program expands. This will ensure transparency and allow more creators to benefit from the ad revenue sharing initiative.

Controls and Bot Prevention

To maintain the integrity of the program and prevent users from artificially inflating their impressions, Twitter has implemented controls. Elon Musk clarified that payments are not solely based on impressions but rather on the number of ads shown to other verified users. This control mechanism ensures that individuals cannot exploit bots or other automated methods to inflate their impressions and, subsequently, their revenue share. Twitter aims to maintain a fair and genuine environment for content creators to monetize their presence on the platform.

Elon Musk’s Contribution

Elon Musk, known for his philanthropic endeavors and support for creators, has announced that he donates the money generated from his own tweets to the creator payout pool. This action demonstrates Musk’s commitment to fostering a sustainable and equitable ecosystem on Twitter. By contributing his earnings, Musk reinforces the goal of enabling creators to thrive and further emphasizes the potential of Twitter’s ad revenue sharing program.

Meta’s Competitor, Threads

Twitter’s recent announcement coincides with Meta’s introduction of its competitor, Threads. Although it is still unclear how Threads has impacted Twitter’s user base, some individuals external to the company have claimed that Twitter’s traffic is declining. The introduction of Meta’s alternative app poses a potential challenge to Twitter’s dominance in the social media landscape. As both platforms continue to evolve, competition between them is expected to intensify, driving innovation and potentially reshaping the industry.


Twitter’s initiation of an ad revenue sharing program marks a significant development in the platform’s evolution. By allowing creators to share in the advertising revenue generated from replies to their tweets, Twitter aims to create a more sustainable income source for users. Payments made to controversial users, such as Andrew Tate, have sparked discussion and speculation about the selection process and potential biases. The program’s expansion, along with the upcoming application process, will provide more opportunities for creators to benefit directly from their presence on Twitter. As Meta’s Threads enters the competitive landscape, the social media industry is set for further transformation and intense rivalry.


  1. How can I apply for Twitter’s ad revenue sharing program? The application process for Twitter’s ad revenue sharing program is expected to be launched soon. Twitter will provide guidelines and eligibility requirements for creators interested in participating. Keep an eye on Twitter’s official announcements for updates and instructions on how to apply.
  2. Can anyone receive payments through the program, or are there eligibility requirements? While specific eligibility requirements have not been explicitly stated, Twitter’s ad revenue sharing program is likely to have criteria that creators must meet to qualify for payments. These criteria may include factors such as the number of followers, engagement levels, or impressions on their posts. Details regarding eligibility will be provided when Twitter officially launches the program.
  3. What factors determine the size of the payments made by Twitter? The size of payments made by Twitter through the ad revenue sharing program is influenced by factors such as engagement and impressions. Posts that generate more engagement and accumulate a higher number of impressions are likely to result in larger payments. Twitter aims to reward popular and engaging content creators who contribute to the platform’s vibrancy.
  4. How does Twitter prevent users from artificially inflating their impressions to earn more money? Twitter has implemented controls to prevent users from artificially inflating their impressions and revenue share. Elon Musk clarified that payments are not solely based on impressions but also consider the number of ads shown to other verified users. These measures ensure the program remains fair and prevents the manipulation of impressions through the use of bots or other automated methods.
  5. Will Twitter’s ad revenue sharing program affect the quality and authenticity of content on the platform? While the ad revenue sharing program introduces new opportunities for creators, it is important to consider the potential impact on content quality and authenticity. Twitter aims to strike a balance between rewarding engaging content and maintaining the platform’s integrity. The program is designed to empower creators, but it is crucial for Twitter to maintain standards and ensure that the content remains valuable and authentic for users.


  • comment-avatar
    Conrad 5 months ago

    Let’s wait and see if Twitter favors right-wing accounts or not. It’s way too early to tell. I think they will favor accounts that bring in views, no matter their political affiliation.

  • comment-avatar

    If Twitter manages to help creators earn a living directly from the platform, then the whole platform will thrive. Shares will grow and everyone will be doing much better than now. I am optimistic this will happen.

  • comment-avatar

    I am very curious if their “controls” for bots will work. I’m not certain they will. It all depends on how much the impressions will matter. It’s going to be a fun period.

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    Jay J. 5 months ago

    Musk donating his earnings to the creator payout pool is a good way to attract some goodwill from the community. Couldn’t he also donate some of his money? Just kidding, but it would be nice of him…

  • comment-avatar
    Michael 5 months ago

    Threads has already hit Twitter hard with their 70 million users. It has just recently become available and it’s already a strong Twitter competitor, probably the strongest yet. So Twitter needs to respond quickly and they will lose traffic.