Meta Platforms Inc, formerly known as Facebook Inc, has launched its subscription service, Meta Verified, in the United States. Meta Launches Subscription Service. The new feature enables Facebook and Instagram users to pay for verification, similar to Twitter’s Blue subscription service, owned by Elon Musk. This article covers everything you need to know about Meta Verified, including how it works, how much it costs, and what it means for users.
What is Meta Verified?
Meta Verified is a subscription service offered by Meta Platforms Inc, the parent company of Facebook and Instagram. It allows users to verify their accounts by submitting a government-issued ID and paying a monthly fee. Once verified, users will receive a blue badge, similar to Twitter’s blue checkmark, indicating that their account has been verified by Meta.
How Does Meta Verified Work?
To use Meta Verified, users must provide a government-issued ID, such as a passport or driver’s license. The ID must match the user’s name and profile picture on their Facebook or Instagram account. Users must also pay a monthly fee of $11.99 on the web or $14.99 a month on Apple’s iOS system and Google-owned Android. Once the payment and ID are verified, users will receive a blue badge on their profile indicating that they are a verified user.
Why Did Meta Launch Meta Verified?
Meta’s launch of Meta Verified is the latest effort by a social media company to diversify its revenue away from advertising. By offering a subscription service, Meta can generate more revenue while also providing users with additional benefits, such as verification. Additionally, verification can help prevent the spread of misinformation, as users will know that the content they are seeing is from a legitimate source.
How Does Meta Verified Compare to Twitter’s Blue Subscription Service?
Twitter’s Blue subscription service, which launched in 2021, allows users to pay for the blue checkmark that was previously only given to verified accounts of public figures, journalists, and politicians. Meta Verified works similarly, allowing users to pay for verification on their Facebook or Instagram accounts. However, the cost of Meta Verified is lower than Twitter’s Blue subscription service, which costs $2.99 a month.
What Happened with Twitter’s Blue Subscription Service?
When Twitter launched its Blue subscription service, it led to a surge in users impersonating celebrities and brands on the platform. This prompted Twitter to halt the service and reintroduce it with different colored checks for individuals, companies, and governments. Meta will likely face similar challenges as it rolls out its own subscription service.
How Can Meta Verified Benefit Users?
Meta Verified can benefit users by providing them with an additional layer of security and legitimacy. Verified users are less likely to be impersonated or hacked, as their identity has been confirmed by Meta. Additionally, verified users may have access to features and tools that are not available to unverified users.
How Does Meta Verified Impact Influencers?
Influencers can benefit from Meta Verified by increasing their credibility and legitimacy. Verified influencers are more likely to be approached by brands for partnerships and collaborations. However, the cost of Meta Verified may be prohibitive for some influencers, particularly those who are just starting out.
What Are the Risks of Using Meta Verified?
The main risk of using Meta Verified is that users are providing their personal information, such as their government-issued ID, to Meta. While Meta has stated that it will keep this information secure, there is always a risk of a data breach or hack. Additionally, users may be targeted by scammers or hackers who are looking to impersonate verified users.
In conclusion, the launch of Meta’s subscription service in the United States represents the latest effort by a social media company to diversify its revenue streams away from advertising. With the Meta Verified service, Facebook and Instagram users can now pay for verification and receive a blue badge on their profiles, similar to Twitter’s Blue subscription service. While this move is likely to generate significant revenue for Meta, it remains to be seen how users will respond to the subscription model, particularly given the concerns around online privacy and security. As the social media landscape continues to evolve, it will be interesting to see how other platforms respond to this latest development from Meta, and whether they will follow suit with their own subscription services in the future.