Did Ford’s Earnings Tumble Due to the Strike Impact?


Did Ford’s Earnings Tumble Due to the Strike Impact?

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In the wake of a six-week strike and various challenges, Ford Motor Co. faced a significant shortfall in its third-quarter earnings, leading to the suspension of its profit forecast. This article explores the factors contributing to Ford’s earnings decline, the financial repercussions, and the market’s reaction.

Ford Motor Co. recently announced that its third-quarter earnings fell short of expectations due to a range of factors. This setback came just after the resolution of a six-week strike through a tentative contract with the United Auto Workers (UAW). In this article, we delve into the details of why Ford’s profits took a hit and how it is planning to recover.

Ford’s Third-Quarter Earnings Shortfall

Impact of the Six-Week Strike

The strike, which began on September 15, took a toll on Ford, costing the company $100 million in the third quarter alone. We’ll examine the strike’s duration and impact on Ford’s operations.

Suspension of 2023 Guidance

Following the strike’s resolution, Ford made the unexpected move of suspending its 2023 guidance for adjusted earnings before interest and taxes. This decision reflects uncertainties in the automotive industry. We’ll explore why Ford and other automakers are taking similar actions.

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CEO’s Statement

Negative Impact of the Strike

Ford’s Chief Executive Officer, Jim Farley, addressed the company’s performance during a conference call with analysts. He discussed the strike’s negative impact on Ford and what it means for the company’s future.

Cost and Quality Issues

We’ll delve into the lingering issues of cost and quality that are affecting Ford’s bottom line and reputation in the industry.

Financial Impact

Strike Costs

The strike came at a significant financial cost to Ford. We’ll break down the financial implications and losses incurred during the strike.

Additional Costs from the UAW Deal

Ford’s deal with the UAW will add additional costs per vehicle, impacting profit margins. We’ll discuss the specifics of this deal and its financial implications.

Margin Shaving

The added costs will shave Ford’s profit margins by a considerable percentage. We’ll analyze how this affects the company’s financial health.

Market Reaction

Ford’s Stock Performance

Following the earnings announcement, Ford’s stock experienced a notable decline in premarket trading. We’ll provide an overview of the market’s reaction and its implications.

Profit Miss

Ford posted adjusted earnings per share that fell short of analyst estimates. We’ll examine the details of Ford’s financial performance in the third quarter.

Quality-Related Issues

Vehicles on Hold

Ford faced challenges with quality-related issues, resulting in the halt of approximately 50,000 vehicles. We’ll explore the reasons behind this and its impact.

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Electric Vehicle Shift

Delayed EV Investments

Ford had previously signaled a shift toward electric vehicles (EVs). We’ll discuss how the strike and other factors have led to delays in EV-related investments.

Delayed Battery Plant

A planned battery plant in Kentucky, in partnership with SK ON, is facing delays. We’ll provide insights into why this project is being postponed.

Reduced Production

Ford is reducing production of the electric Mustang Mach-E, which had seen expansion plans earlier in the year. We’ll explore the reasons behind this decision.

Model e Losses

Ford’s venture into electric vehicles, known as Model e, reported losses. We’ll delve into the financial impact and what it means for Ford’s EV ambitions.

F-150 Lightning Sales

Decline and Reasons

Sales of Ford’s signature EV, the F-150 Lightning, experienced a significant decline in the quarter. We’ll analyze the factors contributing to this decline.

Competitive Cost Challenges

In the highly competitive EV market, cost plays a crucial role. We’ll discuss how Ford aims to remain competitive in terms of cost.

Traditional Engine Unit

Earnings Performance

Ford’s traditional internal combustion engine unit, known as Ford Blue, reported earnings that fell short of analyst expectations. We’ll provide insights into this performance.

Ford’s Commercial Business

Earnings Performance

Ford’s commercial business, known as Ford Pro, also faced challenges in meeting earnings expectations. We’ll explore the factors affecting this business segment.

Growth in Software Services

Despite challenges, Ford’s commercial business has seen growth in selling software services. We’ll discuss the potential of this business and its outlook.


In conclusion, Ford Motor Co. faced a challenging third quarter marked by a strike, quality issues, and financial setbacks. The company’s shift towards electric vehicles also encountered hurdles. Ford’s recovery strategy and its ability to adapt to changing market dynamics will be crucial moving forward.


  1. What led to the strike at Ford?
    • Explore the reasons behind the six-week strike that impacted Ford’s operations.
  2. How did the strike affect Ford’s financials?
    • Learn about the financial losses incurred by Ford during the strike.
  3. Why did Ford suspend its 2023 guidance?
    • Understand the factors that led Ford to suspend its profit forecast for 2023.
  4. What are the challenges Ford faces in the electric vehicle market?
    • Discover the obstacles Ford is encountering in its transition to electric vehicles.
  5. How is Ford addressing quality-related issues?
    • Find out how Ford plans to improve its quality control and resolve issues with vehicles on hold.