ASOS Surges on Heels of £1bn Takeover Offer


ASOS Surges on Heels of £1bn Takeover Offer

ASOS Faces £1bn Takeover Bid: A Crucial Moment for Investors

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ASOS (LSE: ASC) shares have seen an increase today following reports of a £1bn takeover bid for the online fashion group. Although there is currently no official takeover bid on the table, news emerged that ASOS received an offer from Trendyol, a Turkish online retailer backed by Alibaba. This article examines the potential implications of the reported bid and whether it makes ASOS shares an attractive investment option.

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A Closer Look at the Takeover Bid

The first noteworthy aspect is the involvement of Trendyol, a fashion company supported by Alibaba, the renowned Chinese e-commerce giant. Reports suggest that Trendyol submitted an offer valuing ASOS at £10 to £12 per share. This valuation is significantly higher than ASOS’s current share price of 376p, marking a threefold increase and doubling the stock’s value from six months ago.

Considering ASOS’s recent performance, the potential for a takeover bid has piqued the interest of long-term shareholders. The stock has experienced a drastic decline of 93.5% over a period slightly exceeding two years, mainly attributable to the adverse effects of the pandemic. The company’s sales surged during lockdowns but plummeted as high streets reopened and consumer shopping habits returned to normal. Additionally, inflation and the cost-of-living crisis have added to the challenges faced by ASOS. In the six months ending on February 28, the group’s revenue dropped 8% year on year to £1.8bn, accompanied by a half-year loss of £291m. Management has labeled the trading conditions as “very challenging.”

To address its financial situation, ASOS recently completed a £75m fundraise to bolster its balance sheet. Despite these efforts, the company’s market value currently stands at a modest £448m, causing it to be removed from the FTSE 250 index. These developments have further contributed to a period of adversity for ASOS shareholders.

Analyzing the Investment Potential

While the potential takeover bid by Trendyol, backed by Alibaba, raises intriguing prospects, it is essential to assess ASOS’s investment viability. ASOS retains ownership of well-known brands such as Topshop and maintains a significant presence in the UK’s online fashion landscape. Acquiring ASOS would provide an acquiring company with an immediate foothold in the British market.

Considering the distressed valuation of ASOS, with a price-to-sales (P/S) ratio of approximately 0.2, further rumors of an acquisition could result in a substantial surge in share prices. Nevertheless, it is crucial to acknowledge the persistent challenges faced by the company, including high inflation and weakened consumer confidence. These factors may prevent a sustained share price rally unless accompanied by additional positive news.

Given the current circumstances, it is not advisable to invest in ASOS shares at this time, despite the company’s attractiveness as a potential takeover target. While a concrete offer may materialize in the coming months, caution is warranted due to the prevailing difficulties in the industry.


The recent reports of a £1bn takeover bid for ASOS have generated interest among shareholders and investors alike. Although there is no official bid on the table, the involvement of Trendyol, backed by Alibaba, suggests the potential for ASOS to be acquired. However, considering the company’s challenging trading conditions, high inflation, and weak consumer confidence, it is recommended to exercise caution when considering investing in ASOS shares at this time.


1. Is ASOS currently in the midst of a takeover bid? No, there is currently no official takeover bid for ASOS. Reports have emerged that the company received a £1bn offer from Trendyol, a Turkish online retailer backed by Alibaba.

2. What is ASOS’s current valuation? ASOS’s current valuation is relatively low, with a market value of £448m. However, the reported offer from Trendyol values the company at £10 to £12 per share, significantly higher than its current share price.

3. How has ASOS performed in recent years? ASOS has faced significant challenges in recent years, particularly due to the adverse effects of the COVID-19 pandemic. The company’s share price has experienced a decline of 93.5% over a little more than two years.

4. Why is ASOS considered a potential takeover target? ASOS remains an attractive target due to its ownership of well-known brands such as Topshop and its strong presence in the UK’s online fashion market. Acquiring ASOS would provide an immediate foothold in this sector.

5. Should I invest in ASOS shares now? Given the current challenges faced by ASOS, including high inflation and weakened consumer confidence, it is advisable to approach investment in ASOS shares with caution at this time.


  • comment-avatar
    Calvin 4 months ago

    While I agree that there are certain risks associated with investing in ASOS right now, I think the company will be taken over by Trendyol soon. Its price per share will grow and once Trendyol starts implementing their plans ASOS should do better overall. I wouldn’t bet the house on it but a small investment in some shares should pay off well in 12-18 months.

    • comment-avatar
      George 4 months ago

      I agree. If you’re a beginner investor you shouldn’t do this and invest in such moments. But, if you’re a more seasoned one then investing 1-3% of your money into ASOS, now, well I think it could potentially lead to a very good ROI. It’s risky but all worthwhile investments are this way.

  • comment-avatar

    Even if ASOS is not taken over I still think they will get back on track. They just need more time and to make some changes to the way they do business. I would say ASOS is a worthwhile investment for both short term and especially long term. Does it have a higher risk involved? Yes, certainly. Would I still invest in it? Yes, but not more than a limited amount.